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37.75 million eCommerce users in the Philippines

Source:adminAuthor:leqinruiheng Addtime:2018/11/26 Click:
There are currently 37.75 million eCommerce users in the Philippines, with an additional 18.02 million users expected to be shopping online by 2022. Four years from now, these 45.77 million eCommerce users will spend an average of 48.72 USD online.


Total Filipino eCommerce revenue across all product categories is 1.49 billion USD, and is expected to grow to 2.62 billion USD by 2021. Electronics & Media is currently the leading product category in the Philippines, accounting for 618.6 million USD market share, followed by Toys, Hobby & DIY, which generates 336.5 million USD in sales. By 2022, Electronics & Media will still be the most purchased online category, with an estimated value of 892.1 million USD, and second favorite, Toys, Hobby & DIY will have an expected worth of 629 million USD.